illustrator
Welcome in my mind

Blue Label

Blue Label is a fictional book publishing company. I designed the corporate identity of this publishing house. For this I first researched the market, the target group and the competition to come up with a unique and recognizable corporate identity. I wanted to create a simple, clear, and powerful visual identity for Blue Label that comes across as reliable and cozy.


  • The logo of the fictional publishing house Blue Label
  • The business card of the fictional publishing house Blue Label
  • The outside of the brochure of the fictional publishing house Blue Label
  • The inside of the brochure of the fictional publishing house Blue Label
  • The book cover of the book 'Flower Girl', which was published by the fictional publisher Blue Label (fiction)
  • The book cover of the book 'Focus', which is published by the fictional publisher Blue Label (non-fiction)
  • A landing page of the fictional publisher Blue Label for the promotion of a discount campaign
  • The front of a mailing from the fictional publisher Blue Label
  • The back of a mailing from the fictional publisher Blue Label